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Gatorade Goes Organic – PepsiCo leading the way

Not sure if organic products are any different from the regular main stream food and drink, but I like to learn more about this, so come back and will be  researching this further. Let me know your thoughts in the comments below

PepsiCo Introduces Organic Gatorade | CMO Strategy – AdAge

PepsiCo is introducing a version of Gatorade that’s certified organic by the U.S. Department of Agriculture, testing whether a product created in a lab with artificial flavors and colors can adapt to America’s growing natural-food movement. PepsiCo Introduces Organic Gatorade

thumbnail courtesy of adage.com

 

http://gaia.adage.com/images/bin/image/x-large/GatoradeOrganic.jpg?1472588952The organic product offering G Organic is available in Lemon, Strawberry and Mixed Berry flavors. The suggested retail price for the new drinks is $1.69 for a 16.9-ounce bottle, 50 cents more than for Gatorade Thirst Quencher, the nonorganic equivalent. Gatorade, which controls 70% of the sports-drink market, is facing increasing pressure from new challengers like coconut water as consumers are focused more than ever on ingredients.

USDA-Certified G Organic Range Comes in Strawberry, Lemon, Mixed Berry Flavors

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